DMEF Calls for Nominations for 2013 ‘Rising Stars’ and ‘Corporate Commitment’...
January 8, 2013 — The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its prestigious 2013 Rising Stars and Corporate Commitment Awards. The deadline for...
View ArticleLinda A. Woolley Takes DMA Helm as CEO and President
January 10, 2013 — The Direct Marketing Association (DMA), the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing, is pleased to announce that...
View ArticleDMANF Honors LW Robbins President Lynn Edmonds with 2013 Max L. Hart...
New York, NY, January 15, 2013 — The Nonprofit Federation of the Direct Marketing Association (DMANF) is pleased to announce the selection of Lynn Edmonds, president of LW Robbins, as its 2013 Max L....
View ArticleComplying with the Telemarketing Sales Rule | BCP Business Center
Complying with the Telemarketing Sales Rule | BCP Business Center.
View ArticleDMA Expresses Disappointment with ‘Marketplace Fairness Act’
Contact: Susan Taplinger 212.790.1589 staplinger@the-dma.org New York, NY, February 14, 2013 — The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the...
View ArticleDMA in DC 2013 Has the Scoop on Policy Threats to the Data-Driven Way of Life
At DMA in DC 2013, taking place March 12-14 in Washington DC, the Direct Marketing Association (DMA) will be taking a deep look at critical issues affecting the data-driven marketing and the...
View ArticleOnline Search Trends Indicate Rising Popularity of Tech Gifts
Nov. 14, 2013 — An analysis of online retail activity by Experian Marketing Services, a global provide of integrated consumer insights, shows that technology products, particularly fitness gadgets,...
View ArticleMicrosoft Unveils State-of-the-Art Cybercrime Center
Nov. 14, 2013 — Microsoft Corp. on Thursday announced the opening of the Microsoft Cybercrime Center, a center of excellence for advancing the global fight against cybercrime.
View ArticleAmerican Express and CFO Research Predictions for New Tech Investments
November 14, 2013 — Data – and how it’s managed – is becoming increasingly important to how businesses succeed in today’s economy. More and more, companies use financial and operational data to drive...
View ArticleShedding a Little Light on Government Surveillance…And What We Can Do About It
Earlier today, Google released its first transparency report since “Edward Snowden” became a household name. This latest report seems to confirm what American citizens have feared — that increasing...
View ArticleAlliant Online Audiences™ Segments for Automotive Marketers
November 18, 2013 — Alliant, a leading provider of predictive targeting and segmentation solutions for multichannel marketers, is introducing its first data segments for automotive markets through...
View ArticleBell and Howell Appoints Ramesh Ratan as New CEO
November 20, 2013 – Bell and Howell, LLC, a leading global provider of multi-channel communications solutions for print, web and mobile delivery, announced today that Ramesh Ratan will become the...
View ArticleOnline Search Trends Indicate Rising Popularity of Tech Gifts
Nov. 14, 2013 — An analysis of online retail activity by Experian Marketing Services, a global provide of integrated consumer insights, shows that technology products, particularly fitness gadgets,...
View ArticleDMA Testifies Before Powerful Senate Committee
As I watched DMA SVP of Government Affairs Jerry Cerasale testify in front of the powerful Senate Commerce committee in mid December, it was a stark reminder of the need for a strong trade association...
View ArticleDMA Submits Comments on California AG’s Tracking Transparency
This week, DMA submitted comments to the California Attorney General’s Office of Privacy Education and Policy on its draft document proposing “best practices” for transparency in the practice of...
View ArticleComing Up at EEC14: Is it “Data” you need, or the RIGHT Data?
In celebration of the high caliber speakers coming to the Email Evolution Conference later this month (January 23-25, 2014), this guest blog post from enterprise email service provider Blue Hornet’s...
View ArticleWinning at the Water Cooler
Let’s face it. It’s not easy to create brand experiences that have the ability to transcend popular culture. After all, when was the last time anyone gathered around the water cooler (real or virtual)...
View ArticleData-Driven Marketing Gives Small Businesses the ‘Power to Do More’
“….This is a story of a little room over the pizza place at 315 Chestnut Street, the modest first-floor bedroom in Tallinn, Estonia… …and the dusty basement at 1406 35th Street… It is the story of...
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